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Verena Gonzalez I have learned that marketing any innovative new product or service requires

Verena Gonzalez

I have learned that marketing any innovative new product or service requires knowledge about the target market, the usage of digital platforms, and engaging storytelling. First, being very much into knowing who one’s audience is matters. It will manifest in ways such as determining consumer needs and preferences, from which one can craft messaging. Secondly, digital platforms have become practical tools for marketing themselves. Communication pieces are often scalably typed in social media, SEO, and email outreach communications, rearing up efficiency and affordability to a broad scope. Thirdly, by assisting in interpreting how the innovation solves problems or improves lives, storytelling connects their messages emotionally and drives them to participation (Fakhreddin & Foroudi, 2022). All these tools create awareness and build interest in persuading people to adopt a new product or service. 

I would immediately apply data-driven decision-making and collaboration if selected for a marketing leadership role. Principle-based, data-driven approaches necessitate attuning and aligning marketing efforts with consumer behaviors and market trends. Analytics tools can track campaign performance and strategically change course in real time. Based on principle, everybody keeps homeostasis since departments are into products under development, sales, and customer care aspects brought into absolute cohesion to provide consistency of messaging and customer experience (Fakhreddin & Foroudi, 2022). Open lines of communication among the owner, employee, literate small business partners, and stakeholders are opportunities for more innovative solutions and a more significant market presence.   

Predicting market reception is one area of uncertainty when marketing a new, innovative product or service. No matter how sound the market research and testing are, predicting how consumers will respond will take much work. Besides, economic conditions, competitive actions, and changing consumer tastes determine this product’s eventual success. By so doing, any prediction on the level of demand would always face severe uncertainty, while effective planning on inventory and distribution strategies cannot be achieved (Fakhreddin & Foroudi, 2022). Strategies like pilot launches and focus groups can mollify such risks. Uncertainty remains assured, so the marketing strategy must have some leeway to respond to emergent problems and opportunities.              


Fakhreddin, F., & Foroudi, P. (2022). The impact of market orientation on new product performance through product launch quality: A resource-based view. 
Cogent Business & Management

Discussion 3: Initial response


Tatiana Morales

Marketing an innovative new product like “Smart Urban Farming Systems” involves understanding market needs, leveraging technology, and creating unique value propositions. First, I’ve learned the importance of customer-centric design, which ensures the product meets real user needs (Kotler & Keller, 2022). Second, the use of digital marketing tools, such as social media and SEO, is crucial for reaching a broader audience and driving engagement (Chaffey & Ellis-Chadwick, 2019). Third, creating a strong brand narrative helps differentiate the product in a competitive market (Aaker & Joachimsthaler, 2009).

If selected for a marketing leadership role, I would apply data-driven decision-making to tailor marketing strategies to specific demographics (Liu et al., 2020). Additionally, I would foster partnerships with influencers and urban agriculture advocates to build credibility and trust in the product (Grewal & Levy, 2021).

One area I’m unsure about is effectively predicting market adoption rates for innovative products, given the variability in consumer acceptance and technological advancements (Rogers, 2003).


Aaker, D. A., & Joachimsthaler, E. (2009). 
Brand leadership. Free Press.

Chaffey, D., & Ellis-Chadwick, F. (2019). 
Digital marketing: Strategy, implementation, and practice. Pearson.

Grewal, D., & Levy, M. (2021). 
Marketing. McGraw-Hill Education.

Kotler, P., & Keller, K. L. (2022). 
Marketing management. Pearson.

Liu, H., Ke, W., Wei, K. K., & Hua, Z. (2020). The impact of IT capabilities on firm performance: The mediating roles of absorptive capacity and supply chain agility. 
Decision Support Systems, 130, 113-122.

Rogers, E. M. (2003). 
Diffusion of innovations. Free Press.

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