Take an advertisement of any company or brand of your choice. Describe their message strategy, message tactics, and media strategy.
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The categories for the communications strategy include traditional, digital, social media, and cause-related marketing. You will also create a video to advertise your product or service as a social media influencer. Note: You