How effective are incentives?
Based on the week’s readings and videos, write a persuasive essay describing how effective you think incentives are in shaping human behaviour, particularly in an organizational or business setting.
Books to Use:
Dyer, L. (2006). Critical Thinking for Business Students. Captus Press. (Chapter 7: Writing a persuasive essay)Herzberg, F. (1987). One more time: How do you motivate employees? Harvard Business Review, 65(5), 109–120.
Watch:
What Money Can’t Buy (Michael Sandel) What Money Can’t Buy (Michael Sandel)
Play Video
Drive (Daniel Pink):
Play Video
The Economics of Happiness (Crash Course):