FIRST ESSAY: Theories of risk perception

Overview:

The aim of this essay is to examine and compare two theories of risk perception: the psychological theory and the socio-cultural theory. For each theory, you should explain the main claims of the theory about our perception of risk, the strength (what is presented as empirical evidence for the theory) and the weakness (one or two of the main objections that has been formulated against the theory). In the conclusion, offer your own comparative evaluation based on what you have said in your essay (which one, if any, seems more credible). You will need to be concise and relevant.

Assignment description:

Compose an essay discussing the following questions:

• What is risk perception – illustrate with a simple example • What is the psychological theory of risk perception call psychometric paradigm: – What are the main claims of the theory about the perception of risk? – What empirical evidence are there to support the theory and how are they gathered – Explain one or two important objections that have been made against this theory (objections are generally directed at assumptions that are made by the proponents of the theory). • What is the socio-cultural theory of risk perception – What are the main claims of the theory about the perception of risk – What empirical evidence are there to support the theory? – Explain one or two important objections that have been formulated against the theory (objections are generally directed at assumptions that are made by the proponents of the theory). • What is your own comparative evaluation based on what you have said in your essay (which one, if any, seems more credible). 

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