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The Marvel Way: Restoring a Blue Ocean
Evaluate decision-making tools for capital investments, budgeting, and
February 10, 2023Decision Making and the Impact of Information Systems
February 10, 2023Read the case carefully and write an analysis according to Business Model Canvas. Then answer the following questions based on the case I uploaded.
The Marvel Way: Restoring a Blue Ocean – 1. There have been several attempts to explain Marvel’s success via competitive strategy but they fall flat: competitive strategy, with this specific case, neither predicts nor explains the outcome. Why? 2. If Marvel had spent more to hire top-tier movie stars, well-known directors, and moved forward the Hollywood Way, would the movies have performed better? 3. Why do or don’t you think Marvel broke the value/cost trade-off? 4. Explain the difference between value extraction and value innovation as well as the long- term financial impact. 5. Who were the noncustomers Marvel targeted
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