Sooyan wants to study perceptions of sports advertising on a college campus. The student body at this university is 60% female and 40% male. He advertises for his study and there is a strong interest among the student body. He obtains statistically significant results and is looking forward to publishing them. However, after he has finished his study and two days before his project is due, he realizes that his sample included 70% males and 30% females.
In reference to the above scenario, answer the following questions: