DO NOT COPY!!!USE YOUR OWN WORDS, PLAGIARISM CHECK SHOULD BE UNDER 17%!!!!
“Resistance in the market against innovations is the norm rather than an exception. It should be anticipated by the entrepreneur and it requires special attention. In particular, ensuring that the new product clearly outperforms the customers’ existing options is the best remedy” (Nijssen, 2017, p. 65).
Explore the questions below as you write a 4 pages, APA-formatted paper with a minimum of three (3) academic and/or valid sources.