In describing your business-level strategy to another person you might want to use the elements of your strategic plan:
Vision: Defines where the organization wants to be in the future. It reflects the optimistic view of the organization’s future.
Mission: Defines where the organization is going now, basically describing the purpose, and why this organization exists.
Values: Main values protected by the organization during the progression, reflecting the organization’s culture and priorities.
Of the above, which do you feel is the most important? Why?
Please respond in a minimum of 225 words.