Prepare 4-6 pages APA format including the following:
Use sources in addition to your textbook, and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.
Remember, you must have at least six (6) peer-reviewed sources plus the textbook： Marshall, G., & Johnston, M (2019). Marketing management (3rd ed.). McGraw-Hill Higher Education.