This question is from the Louis Vuitton Marketing Excellence case study at the end of Chapter 10. Read Chapter 10 and answer: Louis Vuitton bags are one of the most counterfeited in the world. Is the counterfeiting always a negative or could it have some positive effect?
You will be expected to read the questions, conduct initial research, and contribute to the discussion. In-depth discussion questions include use of sources from outside reading and from the textbook. The length should be more than half a page.